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Getting startedCreating your Rankbench accountReading your site before you sign upAdding your first websiteProving your site is yoursWorkspaces, the switcher and your viewYour dashboardHow Rankbench tells you thingsRankbench Pro and billing
Your workspace and accountYour website and its settingsWorkspace settingsPeople and rolesInviting a website to RankbenchYour profile and accountThe assistantThe audit log
Site audit & search growthThe SEO overviewRunning the site auditThe site health scoreThe Fixes tabFindings, and how to read oneWorking your fix listThe kinds of fix, and how to triageEverything Rankbench looks forInternal linksTopicsPages nothing links toPast auditsConnecting Google Search ConsoleThe Search tabCompetitorsAuthorityThe page connections map
Guest postsGuest posting on RankbenchSubmitting your first guest postImporting from Google DocsWriting in the Rankbench editorReview and sendWhen the editors ask for changesTracking your guest postsThe Content LibraryOpening your site to guest postsWriting your guest post rulesReviewing a submissionFinal review and the Approver rolePublishing and the live check
Link exchangeLink swaps on RankbenchSetting up your site for swapsPages you sharePages you published elsewhereFinding a site to swap withSending a swap requestReviewing a swap request you receivedAsking a partner for a linkAnswering a link requestWhen the page is published somewhere you cannot editHow Rankbench keeps watchThe partner ledgerPlacements and agreements from older swapsThe automatic backlink exchangeAutomatic exchange settings and creditsReading your placementsCollaboration requests on published articles
Content calendarThe content calendarSetting up your calendarWhere the keywords come fromReading the calendarSteering a day before it is writtenThe day page and the editorRefreshing your topicsConnecting where it publishesPublishing and what happens nextBrief and settingsCovers and the pictures insideAll articles, and the rewrites the audit asks for
TutorialsHow to add your website and get it workingHow to run your first site audit and ship the fixesHow to connect Search Console and win more clicksHow to write a guest post that gets acceptedHow to accept guest posts on your site without losing qualityHow to do your first link swapHow to keep your links aliveHow to plan and publish a month of contentHow to invite a teammate, a client's site, or an agencyHow to get started with the automatic exchangeHow to use articles you published elsewhere in link swapsHow to get answers from the assistant
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  5. Reading your placements

Reading your placements

Updated September 11, 2026


Once the automatic exchange is running, placements are the thing to look at. Each one is a link inside an article, in one direction or the other.

The two directions

Links from other members are links pointing at your pages, inside articles somebody else published. These are what you joined for.

Links inside your own articles pointing at other members are what you are hosting, and what earns your credits.

Both lists have their own filters. Before anything has been confirmed live, the page says so rather than counting placements that are still on their way.

The placements list with both directions and their states
Two directions, because the interesting question is usually whether the exchange is balanced.

What a row shows

The article carrying the link, the site at the other end, the current state, and an estimated value for the link.

Not live yet is the state for a placement that has been agreed and not yet confirmed on a page. It is the normal state for a new one.

View the article or Open the article takes you to the page in question.

The estimated value

A figure describing what a link like this is worth, based on the host domain's strength.

Treat it as a comparison rather than a promise. It is useful for noticing that most of your incoming links are from one weak corner of the pool, and not useful as a forecast of traffic.

Needs attention

A panel for the placements where something is wrong, described as placements where the link is not where it should be, with the reassurance that credits only ever move for a link that has been seen, so nothing here has quietly cost you anything.

That is the right way to read it. A placement that failed is an inconvenience rather than a loss.

The usual causes are the same as anywhere else: the article was edited, the page was moved, or the host site changed.

The checking schedule

Placements are verified when they should have gone live, and re-checked on a widening schedule afterwards: soon after, then a week, a month and a quarter later.

That shape is deliberate. Most failures happen early, and most links that survive the first month survive for years, so checking daily forever would spend a lot of requests learning nothing.

When a link disappears

You are notified. The placement moves into the needs-attention panel, and if a credit had moved for it, the record reflects what actually happened.

You are also told when one is restored, so a temporary problem does not leave a permanent worry.

Where to go next

Settings and credits is where you change what you will be matched with. The automatic backlink exchange is the overview.

← Automatic exchange settings and creditsCollaboration requests on published articles →

Still stuck?

Open Rankbench and the page this article describes — most screens explain themselves as you go.

On this page

The two directionsWhat a row showsThe estimated valueNeeds attentionThe checking scheduleWhen a link disappearsWhere to go next
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